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Director

Work Experience

Commercial Director - Thomas A. Ashton Group, Barnsley Feb. 98 – Dec. 01
High profile strategic and operational role in 130-year-old private Group (£8.0m T/O + 100 employees) involved in lubrication equipment distribution, packaging and clothing manufacturing. Reporting to Group Chairman operated in all the businesses to create a stronger commercial approach, improve profitability and sales, and direct the identification and appraisal of strategic business.
·Set up a new marketing & sales operation in new office
·Created Ashtons Medical to exploit higher margin business
·Commercial research, appraisal and negotiations with acquisition targets
·Negotiated licence for world renown dinghy manu/dist .
- Marketing & Sales Director - Ashtons (Sheffield) Ltd, Sheffield – Packaging & Plastics
Worked with the Managing Director to restructure & remotivate packaging & stationery business (£2.5m T/O +50 staff) to create a profitable & sustainable business after several years of declining sales & losses.
·Reduced overhead, improved costing & focused on profitable operations
·Instigated proactive marketing & sales to win new accounts
·Established procedures to empower staff & create an entrepreneurial management style
·Secured EC grant funding for investment.
- Chairman - Ashtons Manufacturing Ltd, Durham – Clothing & Bag Manufacture
Responsible to Group Board for all aspects of this start up company (T/O £0.6m +30 staff), for delivering growth and profitability, and creating a strong business foundation.
·Restructured operations & refocused the business
·Acquired promotional clothing manufacturing company
·Created joint venture with specialist clothing company
·Introduced targeted marketing and sales
·Secured £160k of DTI funding for business expansion.
Managing Director - Eye Spy plc, Milton Keynes – Security Services Aug. 95 - Feb. 98
Start-up CCTV, access & alarm business to industry & commerce (c£1.0m T/O + 15). Introduced professional administration & steered company to trade sale.
·Raised £145k of equity, loans & factoring
·Acquired an intruder alarms/fire systems business
·Created national CCTV/alarm franchise operation
·Formal & active marketing – telemarketing & databases
·New accounts (SAGE), employment contracts & costing systems
·Improved bank relationship & managed cash flow.
Consultancy Partner - PJC Associates, Milton Keynes – Consultancy Nov. 92 - Feb. 98
Business consultancy & hands-on change management to SMEs in services and manufacturing. Organisational audits, strategic development, marketing, business planning and fund raising from banks and investors.
·MD for audio visual company & raised £150k of refinancing
·Creation of Business Link & network for equity investment
·Business appraisal for merger of two shoe manu companies
·Raised £250k to restructure building services company
·Project analyses for Plcs incl purchase of recycling plant.
Consultancy Director - Newchurch & Company, London – Consultancy July 88 - Oct. 92
Professional niche consultancy, £2m T/O with 20 staff, worked at Board level in SMEs, plcs and government agencies to exploit social, technological and statutory change. Responsible for new business, 3rd party negotiations, fund raising and account management. Redirected business into its subsequent growth in healthcare & medical sectors.
·Led first two MBOs (estates and IT) from NHS
·Prepared corporate venturing strategies for plc’s
·Post-privatisation strategies for privatised utilities
·Restructured NHS agencies, outsourcing and income via private sector ventures
Managing Consultant - Coopers & Lybrand - Consultancy May 85 - July 88
Advising and implementing commercial practice in utilities, government departments & agencies. Responsible for marketing, proposals assignment management, & reporting. Assignments included strategic and economic reviews, operational and marketing audits, competition studies, and pre-privatisation studies.
·Improved efficiencies in public authorities & quangos
·Commercial restructuring of NHS & council services.
Internal Business Consultant - London Regional Transport, London Oct. 84 – Apr. 85
Member of Central Businesses Board for creation of commercial environment in non-core services. Appraised out-sourcing proposals, investment analyses & business plans.
·Restructured £20m building division for commercialisation
·Commercial review of £10m catering division for competition
·Management audits and change strategies.
Project Manager - Redpath Dorman Long Ltd, Bedford Oct 74 - Mar 83
Large civil engineering subsidiary of British Steel. Employed as a design engineer then as project manager on UK construction sites for industrial plants, bridges & roads.

Education

Cranfield Business School, Bedford. MBA 1983 – 1984.
Inst of Civil Engineers. Chartered Engineer (MICE)1981.
City University, London. BSc (Hons) Civil Eng 1974-1978.
Radcliffe Grammar School, Wolverton, Bucks. 3 ‘A’ Levels, 9 ‘O’ Levels 1966-73.

Skills

Sound understanding of finance and marketing, Skilled in business evaluation, analysis, business & financial planning, and directing strategic development & commercial improvement.

Other

Operated at Director level in cross-functional roles to strengthen strategic foundation and raise commercial performance. Extensive strategic and managerial expertise gained from executive, consultancy and project management positions. A Cranfield MBA in 1984 built on project/man-management experience as a chartered engineer in UK construction industry.

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