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Since Sep 2009 – marketing manager - Colgate-Palmolive - Amsterdam, Netherlands
Starting in September 2009 as trade marketer for Benelux mainly involved in sales analysis (distribution, promotion, price) and sales force support (channels and category development), I became in September 2011 marketing manager for Colgate premium oral care brands (elmex, meridol) for the Belgium pharmaceutical market. There I am responsible for yearly marketing plan and budget including mainly shopper marketing, product introduction and re-launch, online presence, print and online advertising. Examples of projects and activities I have been responsible at Colgate are as trade marketer: planograms, consumer pricing study, portfolio analysis. As marketing manager: POP campaigns through screen or counter displays, introduction of elmex Sensitive Professional, yearly print campaign in magazine Pharmassistante, launch of elmex.be and meridol.be consumer sites, introduction of QR codes, creation of localized promotion portal elmexmap. In my current function, Colgate has won the market leadership on the toothpaste segment for the retail environment I am responsible.
Nov 2005 > Jul 2008 - Product Manager - Lycos Webhosting Europe - Gütersloh, Germany
As a product manager I took part in the management and development of Lycos premium web hosting pan-European services. My responsibilities included market research, new product project management development. I was also responsible for the localization and promotion of the service on the French market, main tasks including content management, business development and PR. Starting as Junior Product Manager, I have been promoted Product Manager in 2006, and received power of attorney for commercial activities on the French market in 2007. Examples of projects I have been responsible for: Reengineering of domain name transfer security process, Implementation of product wizards on Lycos Webhosting portal, Implementation of web 2.0 services, press tour to present new e-Shop hosting services.
EducationMaster in Graduate Business School – ICN Business School, France (Nancy) - 2004
Master degree in Marketing and International Commerce completed from September 2000 to June 2004. I followed some specializations in Economy of the Environment and NTIC. Diploma includes 3 internships presented in the Experience section. My diploma thesis covered the evolution of dot.com companies’ perception by the financial and banking community from 1998 to 2002.
Foreign student exchange - University of La Verne, USA (California) - 2003
One semester in student exchange program with ICN Business School completed from January 2003 to June 2003. I studied courses of Marketing Management, Information Technology, Entrepreneurship, and International Management. I worked on the campus at the mail office.
Bachelor in Economics – Montpellier University of Economics, France (Montpellier) - June 2000
Bachelor completed from September 1997 to June 2000 with specialization in Small & Medium Business Management.