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Business Development Director

Business Development Director

Work Experience

General manager and Business Development Director

International manager and business development director professional with 20 years of experience leading small and enterprise companies across diverse industries.
Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive marketing campaign response rates and execute successful product launches.


Professional Experience

FILELINX HOLDING BV, Amsterdam – Producing and selling software for the automotive, logistics, supply chain and government. Developing websites in B to C environment like Eyescan, Optitrade and Icodis.
Sales and Marketing Director, 1/2009 to 3/2013
Manage corporate sales and marketing and communications functions, overseeing 10-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns.
Led market launch of 3 new products, CRM, HRM and Workflow. Identified opportunities, researched new product possibilities, collaborated with development team and created campaigns generating €2.6M in annual sales.
Created web portal to transform previously old intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
Developed tools that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs.
Developed media kit that supported easiness for use in sales presentations.
Leveraged strengths in cost-effective marketing management (affiliate business) and vendor negotiations to end each year an average of 10% under-budget (without compromising business growth goals).



MEDIACHOICE, Naaldwijk – Media and Entertainment, production company
Business Development Director, 1/2008 to 1/2012
Developed play-out marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Selected Accomplishments:
Expanded client base by 100% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
Closed new accounts, including a € 1.5M win with Cable-com operators.
Added software companies to the Holding for one stop shop offer

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MARKEM USA, Keene – Leading Auto-ID company in the World
Business Development Director, 1/2004 to 2/2008
Strategic positioning, Marketing and Business Development of a multi-brand with focus on positioning, product development new markets and product marketing.

Selected Accomplishments:
Served as primary developer of 800K dollar development CIJ (continuous ink-jet) for distribution channels in the World, which led into a 5 million dollar turn over.
Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts.
Generated qualified leads in the RFID business.
Invested in distributors emerging markets, led to take over the Turkish distributor, ROI 6 months.
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IMAJE SA, France – Leading Auto-ID company in the World
Global Market Manager FMCG, 6/2001 to 6/2003
Strategic positioning, Marketing and Business Development of a multi-brand with focus on positioning, product development new markets and product marketing.

Selected Accomplishments:
Primary developer of World Wide contracts with corporate companies in the World.
Developed and closed contracts with Unilever, Philip Morris.
Trained and supported international network on Markpoint products to let the sales reps’ understand the secondary market.
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MARKPOINT AB, Sweden – Production, Sales and Marketing organization Auto-ID
Vice President Europe, 11/1990 to 6/2001
Strategic positioning, Marketing and Business Development of a multi-brand with focus on positioning, product development new markets and product marketing. Expanding sales organizations, supporting sales organizations, P&L responsible.

Selected Accomplishments:
Setting up and managed new business units in Europe. (France, Germany, UK), 60 Fte.
Developed in team of production, software, sales new printer (MP-104 compact) and closed contracts with high volume resellers/integrators, like LXE, Witron, Symbol etc. Growth revenue to 7 mil. Euro.
Trained and supported international network on Markpoint products to let the sales reps’ understand the printer market.
Developed sales collateral and trade show marketing which result in excellent brand awareness of Markpoint.
Performed ongoing customer/market research and demographic profiling to identify and capitalize market needs.
Part of the management team, selling out Markpoint to Imaje SA.



Technology

Software: CRM, Oracle, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint)

Industry software: Search Optimization, Web Server Administration, Content Management Systems, barcode software systems (LabelAir, Codesoft etc.)




Education

Education

ECHELON UNIVERSITY, Netherlands
EMBA, 2001/2002 (unfinished)
Major: International Marketing, International Business, International Behavior
Minor:

HES, Netherlands
Bachelor CE, 1983-1988
Major: Commercial Economy

NIMA-A, Netherlands
Marketing, 1999
Major: Marketing business

PIUSX LYCEUM, Netherlands
VWO, 1975-1981
Major: Pre university education



Hobbies:
• Golf (handicap 9.6)
• Tennis ( 5-5)

Date of Birth: 15-12-1957
Marital status: Married, one daughter

Skills

Skills

Marketing Strategies & Campaigns
Corporate Communications
Creative Team Leadership
Product Positioning & Branding telecom
Web & Print Content Development  Focus Group & Market Research
Legal contracts
Sales Collateral & Support
Public & Media Relations
New Product Launch



Languages

Engels, Nederlands

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