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CEO, Sales Director

CEO, Sales Director

Work Experience

IT, Machine Tools, Industrial & Commercial Lighting, Fastening Technology, Building Materials



General Management and International Operations
Progressive and diversified domestic and international experience, conducting business in Europe, the Middle East, the Far East, Africa and North America, spanning the disciplines of management, marketing, sales, operations and engineering, with full profit and loss responsibility. Forecasted and developed short and long term operating and business strategies. Lead complete start-up operations for marketing, sales and distribution on a global scale. Planned and coordinated manpower and other resources. Formulated and executed policies and procedures. Directed the activities of managerial, professional, technical and support personnel. Recruited and trained new employees, building effective teams. Cultivated and maintained excellent relationships with clients and associates at all levels.

Marketing and Sales
Blended product knowledge, communication and interpersonal skills to achieve significant results. Researched and identified new market segments and opportunities. Planned and executed strategic and tactical marketing programs. Built distribution channels and networks worldwide. Built and motivated sales teams. Conducted business with major corporations, governments, sate trading organisations and agencies. Negotiated partnership agreements and contracts.
Developed strategic marketing concepts including product management and communication concepts. Set up and managed export and sales organizations. Experienced in interaction with different cultures and mentalities through years of working abroad.

Fields of Experience
Lighting technology, building materials, fastening technology


Communication, building contacts and relationship networks, directing teams


Business Development Consulting Switzerland 2006
Technical Lighting
Installation of distribution network, Export organization and strategy development, Strategic alliances
Network installation with complimentary lighting including companies in Austria, Switzerland, UK, Germany, Czech Rep., Croatia, Poland
Projects: Airport Dubai, Mall Prag, Mall Sofia, etc.

TIR Systems Europe Switzerland 2005
Architectural and Event Lighting
Sales Director Europe & Middle East
Installation of distribution network Europe and Middle East, Development of projects with European and US specifiers
Projects in UAE, Switzerland, Turkey, Austria
Project specification volume: 12 Mio €

WILA Leuchten AG / archithema services ag Switzerland 2002-2004
Technical Lighting
Managing Director / owner
Restructuring and strategic reorientation of business

Innovative Management Consulting GmbH Austria 1997-2002
Karbon – Chemical Industry, Croatia: Acquisition, restructuring, selling to investors
Structure of a Lease/purchase project with the State of Croatia
Business volume: 6 Mio €, Employees: 62
Maxit – Heidelberger Baustoffe, Germany: Market entrance in Austria
Installation of a sales organization, construction of a production plant
Investment ca. 20 Mio €
Baumit – Wopfinger, Austria: Strategic development for market entrance in Germany
Acquisition of a sales organization
Acquisiton value: ca. 8 Mio €

Röfix-Wehinger Baustoffwerk GmbH Austria 1992-1997
Building Materials
General Manager Group: Austria, Switzerland, Germany, Italy
Responsibility for operations at 11 locations
Development of business volume form 40 Mio € to 80 Mio €
Acquisition of 3 companies in Italy, Switzerland, Austria
Construction of 3 production facilities with investment of 20 Mio €
Employees: 320

Zumtobel Licht AG Austria 1984-1992
Industrial Lighting
Vice President Overseas Operations, based in Austria 1990-1992
Management of daughter companies in Italy, France, UK, USA
Business volume ca. 60 Mio €
Employees: 120 incl. daughter companies
Executive Vice President, Zumtobel Lighting Inc., New Jersey, US 1986-1990
Setup and development of an import and sales organization for technical lighting
Establishment of Rep-organization
Structure of project management network with prominent architects and engineers
Construction of a production facility with investment of ca. 8 Mio USD
Total turnover: 15 Mio USD
Employees: 60, Reps: 25
Managing Director, Zumtobel South Africa 1984-1986
Management of production and sales organization
Successful restructuring
Securing market position during embargo time
Turnover: 8 Mio €
Employees: 120

Hilti AG, Schaan Liechtenstein 1977-1984
Fastening Technology
General Manager, Hilti Taiwan 1982-1984
Start-up and development of a distribution net
Installation of local suppliers and components
Start-up and development volume: 12 Mio Chf
Employees: 20
General Manager, Hilti Korea 1980-1982
Start-up sales organization
Start-up and development volume: 30 Mio Chf
Employees: 40
Marketing Manager, Middle East 1977-1980
Development and implementation of marketing and distribution concepts
With representatives and general importers
Development from 20 Mio Chf to 60 Mio Chf
Employees:11 (Staff and service departments)

Rüsch-Werke, Dornbirn Austria 1973-1977
Maschine Tools
Sales Manager
Sales management and support of reps in Austria, Germany, Switzerland, France
Building export business in Comecon-countries
Extension of business volume from 5 Mio € to 8 Mio €

Wissenswchaftliche Datenverarbeitung GmbH Germany 1970-1973
Data Processing
Sales Engineer
Acquisition of System engineering inGermany, UK and US
Project volume ca 5 Mio DEM/year


University of Krems, Austria
Guest lecturer 1993-1994
EMBA Field Studies 1990-1991
Gustav Käser, Zürich, Switzerland
Management Seminars in Leadership and Motivation 1981-1982
HILTI (St. Gallen University), Schaan, Liechtenstein
Marketing and Personnel Management Training 1977
RKW, Bremen, Germany
Sales and Marketing Seminars 1974-1975
HTL Bregenz Technical College, Bregenz, Austria
Degree in Electrical Engineering 1972

Fluent in English and German

Date of birth: 20 March 1949 Married, 3 children


HTL - Electrical Engineering
On the Job Trainings with University St. Gallen
2 Years Project with UCLA on EMBA Program
see also CV


General Management, building of teams and leadership, communication,contacting and relationship development


German and English


experienced with differnt cultures and mentalities from overseasassignments of more than 20 years


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