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General Manager, BU Manager, Sales & Marketing Director

General Manager, BU Manager, Sales & Marketing Director

Work Experience

Period : July 2009 - current
Employer : Consulting Group B.V.
Function : Founder/CEO
Responsibilities
Start up. Consulting Group is an independent consultancy firm that specializes in IT Asset Management and Software Asset Management. The firm has 5 employees (consultants). Consulting Group works with a virtual office concept. We offer consultancy, training, managed services and tooling.
Customer base consists of larger organizations within the Netherlands, such as Rabobank NL, Hema, Microsoft, HP, Atos Origin, Ministry of Education, Fuji Film Europe, Thebe Services.
Via the SAM User Platform we have been able to position ourselves as a leading SAM expert.
Partnership with Microsoft and various SAM tool vendors. Company shows profit over 1st 6 months 2010.

Period : Jan 2003 - July 2009
Employer : Infraview Solutions B.V.
Function : Founder/CEO
Responsibilities
Start up company. Responsibilities include all activities relating to starting up a distributor organization in ICT software and services in the Benelux region. In 2005 the strategic direction was changed to consultancy (Sofwtare Asset Management, contracting (ITIL consultants, reselling of SAM tooling). Customers primarily larger enterprises : Rabobank, ING, ABN AMRO, Atos, Ministery of Defence, Achmea, Aegon, Leaseplan, Telegraaf Media Group, etc..Infraview Solutions expanded to 35 FTE in 2007. Summer 2008 a reorganization was necessary due to the economic downturn. Managed to bring down costs substantially. 2008 was closed at break even. 1st Quarter 2009 profitable.

Period : Nov 2002 –Dec 2002
Employer : Axios Systems Ltd
Function : Interim Manager Sales & Marketing Northern Europe
Responsibilities
Interim assignment. Main deliverable was providing them with a roadmap towards a professional sales and marketing organization. The roadmap will take them from a low end to a high end enterprise selling organisation.

Period : Oct 2001 - Oct 2002
Employer : Peregrine Systems
Function : Director Sales
Responsibilities
Member of Dutch Management Team, responsible for Direct and Indirect Sales operation. Starting point was reorganization of Dutch sales organization. Local office had to make transition from pioneer phase to professional account management. Started out with 12, trimmed down to 7 very senior account directors focussing on the enterprise software market. Pipeline built from 2,000K USD to 25,000K USD. Quality revenue generated, wins at all major accounts: ABN AMRO; ING; Philips; Shell; Ahold; AKZO; KPN Telecom; Fortis, Rabobank, etc…
Reorganized channels, cut out waste-of-time partners and created new channels ( Getronics signed june 2002 ) other major channel is IBM. Business relationship with all major MSP’s, big 4, etc…

Period : April 2000 - Oct 2001
Employer : Peregrine Systems
Function : Director Marketing Northern Europe
Responsibilities
Member of the Northern European Management Team, reporting to the VP Northern Europe.
Responsible for Product, Programme and Corporate marketing in Denmark, Sweden, Norway, Finland,
Belgium, Luxembourg and the Netherlands. To create awareness and educate the N-E market place
regarding Peregrine Systems, the organization, the vision, the solutions offered and by doing so
supporting the sales organization and thus contributing in achieving Peregrine’s mission. Building the
N-E marketing team.

Special Projects
Siebel implementation; Quality improvement initiative; Strategy planning for FY2002; re branding, implementing new brand values and look & feel.


Period : January 1998 – April 2000
Employer : Randstad Group
Function : National Account Manager KPN
Responsibilities :
Realization of integrated service offering from Randstad Group to our strategic account KPN. Matrix organization, strategy development, translation to tactical and operational goals. Functional manager
of 12 regional account managers. Linking pin to other Randstad subsidiary companies. Build and maintain relationships with the higher management levels of KPN and partners.
Responsible and accountable for all negotiations. Successfully negotiated a 2 year deal regarding the contracting of ICT Professionals. Under this deal about 200 ICT Professionals were contracted. Value of this deal NLG 17 million per year.

Special projects :
In March 1999 I was asked to join the ‘TopRose programme’. The programme’s goal was a complete repositioning of the several Randstad companies. The brief was to built an innovative enterprise with a clear value add and a different approach to the market, both customer and employee.
I was co-responsible for the project ‘Value Proposition & Delivery to Customers’. The design phase took 4 months. Programme resulted in a company called YACHT.

Period : May 1996 – January 1998
Employer : Randstad Group
Function : Business Unit Manager
Responsibilities :
Responsible for a BU of 160 people, including management. P&L responsible for the vertical markets, trade, transport, industry, telco, and services. Core activity contracting of ICT Professionals. All professionals worked on a life time contract. Turnover NLG 17 million. Realised increase of turnover in 1996 – 90% and in 1997 – 60%. Member of Management Team region South/West. Translation of Strategy to operational goals. Recruitment of personnel. Coach, Facilitator.

Special projects :
Next to my BU managerial role I took the initiative for the national account management KPN, functional management of 5 regional account managers. Realised an increase in turnover from NLG 1.5 million in 1995 to 6.4 in 1997. Major achievement was the very valuable preferred supplier status.

Period : June 1995 – May 1996
Employer : Randstad Group
Function : Account Manager
Responsibilities :
Based on account planning I developed the market within the region South/West. New business accounts were Shell, Exxon, NDU, KPN, UBN, etc…
New business development, account planning and relationship management.
Recruitment of ICT Professionals, managing of 30 contractors, all on lifetime contracts. Coaching, facilitating.

Period : May 1994 – June 1995
Employer : Dutch Lottery, The Hague
Function : Business Unit Manager, ad interim
Responsibilities :
Self employed consultant. I was contracted by the Dutch Lottery for an interim assignment. The brief was to conduct a survey regarding the possibility of using the games in a B2B environment for sales and joint promotion in particular in order to get in touch with consumers at non traditional venues.
Result was a business plan. After reporting to the management team and the board I was asked to implement a separate business unit focussed on B2B. During this period I developed contacts with potential partners as Unilever and McDonalds. To date the BU is still successful.

Period : January 1993 – March 1994
Employer : Zeneca Belgium NV/SA, Everberg Belgium (demerged from ICI)
Function : Customer Service Manager Colours Division, core member Competitive
Response Customer Programme
Responsibilities :
Seconded to the division HQ of Zeneca Colours, Blackley (Manchester) UK. As core member involved from the start with the Business Process Reengineering programme. Responsible for reengineering of logistics in Europe. Responsible for getting commitment with peers on middle management levels. Member of project teams Material Safety Data Sheets, Safety Health & Environment, Customer interface, pricing and reporting structures. The Programme lead to a complete new format for customer service units resulting in major cost reduction and improvement of lead times throughout the organisation.

Period : November 1991 – January 1993
Employer : ICI Belgium NV/SA, Everberg Belgium
Function : Customer Service Manager Colours Division
Responsibilities :
Responsible for the customer service unit of 7 FTE, region Benelux and Nordic. Apart of the usual responsibilities, reorganization/integration of Dutch and Belgian customer service units.
Before the reorganization the unit was 12 FTE. Turnover NLG 50 million

Special projects :
Adding the Nordic activities to the Benelux office, closing 2 sales offices and 4 warehouses. By reengineering the logistics, the service levels were improved. Resulting in more customers and turnover (+20%) in the Nordic area.

Audit of logistical activities resulting in a new logistical centre in Antwerp (B) for the Benelux and Nordic. Reengineering of all processes, reduction of lead times and stock levels from 4 to 2 weeks.
The result was a model for all European markets.

Co-ordinating sale of two business units following a strategic decision HQ.
Co-ordinating demerger ICI and Zeneca on departmental level.

Education

Bachelors degree in Business Administration, Rotterdam School of Economics (HES)
MBA , Business School Nederland

Skills

Experienced General Manager with strong Marketing and Sales management background. Has experience with successfully starting up Business Units and Companies from green field as well as introducing and successfully position new PMC’s. Strong at generating new business and managing complex sales cycles. No nonsense management style but with a strong people focus. Result driven. Lead several reorganizations, good at Boardroom Consultancy and Strategy Development.

Languages

English : Fluent
German : Good
Dutch : Native


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