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Brandmanager

Brandmanager

Work Experience

Procter & Gamble Nederland B.V. Rotterdam, The Netherlands Full-time Brand Management position in Personal Beauty Care
• Responsible for the marketing and general business leadership of Olaz brand in Benelux (turnover +20€m), reporting to the Commercial Manager Olaz Benelux. Responsibilities include business analysis & planning, managing product launches, all brand communication, consumer research & coaching team members. In Fall 08 re-launched the Total Effects line and doubled the value share vs. last year (2.4%).
Since 2007 certified corporate trainer of HITD, a course designed to coach functional trainers to deliver their respective trainings more effectively (in 2007 there were 2 certified trainers in Europe within P&G).
P&G Prestige Products B.V. Purmerend, The Netherlands Full-time Brand Management position in Fine Fragrances Lifestyle
Independently managed a portfolio of 11 fragrance brands (e.g. Mexx, Puma) in NL with joint turnover of +20€ million. Among others, launched Christina Aguilera signature fragrance in Holland, reaching no. 2 market share in November 2007.
Responsibilities include determining media and go-to-market strategy, managing the brand budget, leading/coordinating agency work, business analysis and planning, leading product launches and others
Royal Philips Electronics Amsterdam, The Netherlands Internship in (Marketing) Strategy and Competitor Intelligence in Consumer Electronics
extensively analyzed and produced an updated profile of main competitor Sony Electronics, used by senior management in strategic decision-making; successfully presented a requested part of my results to a Vice President
independently contributed to a key new business area by preparing an exhaustive, yet concise competitor analysis as part of the business case team

Multimedia Warehouse WMC – Digital Zagreb, Croatia
Part-time job in Public Relations at high-tech company/R&D institute
managed relations with journalists and business partners
created and successfully delivered a project presentation to potential strategic partners, sponsors (e.g. Minister of Science) and wider public
Auberon Consultants Amsterdam, The Netherlands
Internship at Growth Strategy Consultancy
helped create and check a quantitative model to allow identification of new opportunities for a client’s major product category
independently devised and applied an analytical tool to identify countries suitable for a client project; client accepted the team’s proposal
internally coached the team on a benchmarking case study of a major brand, which I prepared as a tool for training and knowledge building
led international recruiting for a focus group project of the most important client
Various part-time employments during entire studies
interpreter and commercial assistant at international fairs; fashion and art photography model; volunteer work: kindergarten and Bosnian refugee camp children; acting in movies, series and theatres in Croatia


Education

2001 – 2005







1997 – 2000

1994 – 1996





1992 – 1994
University of Zagreb Zagreb, Croatia Faculty of Economics and Business
Major: Finance, Grade Average: 4.7 out of 5.0
4th year Grade Average: 4.9 out of 5.0
 graduated with a Bachelors Degree (equivalent to 240 ECTS points = Masters level before the Bologna university education reform) in Business Economics, top 2-3% of my class (ca. 350 students)
 during entire studies tuition fee fully covered by the Croatian Ministry of Science and Education on merit basis (top 2.5% on admissions list, ca. 6000 applicants)
Università degli Studi Milano, Italy
Legal studies
United World College of the Adriatic Duino, Italy
International Baccalaureate Diploma
 attendance financed by full scholarship granted by Austrian Ministry of Education to 1-5 exceptional students rigorously selected based on outstanding academic and extracurricular performance, as well as an active interest in international affairs
 Subjects: German (for natives), Biology, Philosophy, English, Mathematics & Italian
Akademisches Gymnasium Graz, Austria
Grammar school


Languages

 Croatian – mother tongue; English, Italian – excellent; Dutch, German – very good; Spanish – good

Other

2005



2005




2004 - 2005





2004 - 2005



2004

2004
2003 - 2004

2001 - 2003
World's First Summer School on Intellectual Capital (Dubrovnik, Croatia)
Co-Initiator and Project Leader
 developed the concept, acquired partners and planned entire project roll-out together with my team and prof. Leif Edvinsson (Brain of the Year Award 1998)
Global Institute for Leadership and Civic Development Summer School
Local Project Leader
 convinced this USA-based institute to hold school in Croatia, secured funding from Croatian Minister of Education and brought project to implementation phase
e-Student Network of Excellence, Elite Student Association
(Elected) Vice President, Co-Founder & Board Member
 co-founded e-Student with the aim of developing Croatia as knowledge society, as well as enhancing entrepreneurship, integrity and diversity
 built and guided the team (9 people) responsible for international cooperation
 with my team taught and advised fellow-students on international applications
Chentre Tempus Entrepreneurship Study Programme
 selected with my team to work on developing our own business idea
 received the Best Presentation Award for our business plan
Procter and Gamble IT Business Course (Warsaw, Poland)
 selected as one of ca. 20 out of a few thousand applicants internationally
London School of Public Relations (attended)
Harvard Business School Case Writing Method
 leader of the team that wrote an authorized business case on T-mobile
Journalism – wrote international column for the national student newspaper

INTERESTS & SPORTS
 passionate SCUBA diver, insatiable traveler, ashtanga yoga, dancing, good food and wine, swimming

PROFESSIONAL TRAINING RECEIVED

April 2007

May 2008

July 2008  Junior Brand Manager College (Divonne, Switzerand) – a full week training on the basics of marketing & communication
 Marketing Communication Seminar (Budapest, Hungary) – training on developing expertise in communication to consumers and interacting with (creative) agencies
 Positive Power & Influence (Villars, Switzerland) – training on different styles of influencing people and how to best use them in a business environment


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