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Marketing

Work Experience

Senior management experience with AT&T, Barclays and Alex Lawrie Factors (subsidiary of Lloyds TSB).

Since 1999, have been operating as a Interim Manager and completed three assignments for (most recent first):

* Fulcrum Connections (subsidiary of National Grid Transco) working with CEO to develop and implement business growth strategies for this new £200m business.

* TXU Energi (formerly Eastern Energy) developing and implementing customer retention and new business acquisition strategies targeted at small business customers. This included helping to establish a new direct sales operation.

* Credit Protection Association (privately owned company)where I successfully launched a new internet-based credit management service targeted at small businesses. Service remains a key part of their sales offer.

Education

BA (Hons) Degree in Business Studies

Skills

Highly experienced marketing professional with specialist expertise in developing and implementing new business growth strategies. Market sector experience is largely based on business-to-business with specialist knowledge of marketing to small businesses, financial services, utilities, outsourcing and IT and technology.

Key skills include:

* Strategy development and implementation
* Direct marketing and campaign management
* Marketing communications and budget management
* Developing and launching new products
* Developing new channels to market using partnerships and alliances
* Affinity marketing and development of loyalty programmes
* Working closely with sales to develop and market new business propositions
* Team leadership experience using coaching and communication skills

Other

Chartered Institute of Marketing
Charteted Management Institute

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