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Commercial, Operation and Marketing Director

Commercial, Operation and Marketing Director

Work Experience

Results oriented blue chip senior business development and marketing professional with a broad base of strengths in strategic corporate and business development, customer relationship management, E-business and change management. Extensive experience of both b2b and b2c sales and marketing within Financial Services sector. Enthusiastic and hands-on leader with a strong track record of delivering profitable results through full understanding and implementation of planning and organisational processes and new product development/brand management. Able to effect change both strategically and operationally. Achieved major financial restructuring and sale of a public company. International experience.

Education

ICSA (Institute of Chartered Secretaries and Administrators) – part qualified
Berkhamstead School, Hertfordshire, left after A levels


Skills

Successfully e-enabled the financial product distribution channels. Transformed the operational and support processes and achieved single customer view for effective e-CRM. Full client negotiation and liaison. Project managed and co-ordinated both internal and external technical and back-up teams and ensured that implementation of testing and ‘going live’ achieved in advance of timetable targets.
· Instrumental in e-enabling distribution process
· Initiated and established strategic corporate partnerships
· Successfully negotiated key supply contracts
· Negotiated a number of major business development portal deals
· Developed e-CRM strategy
· Project managed site launch and additional enhancement phases
· Developed multi-level relationship program for investors and partners
· Established research program to monitor new business areas and maintain competitive advantage
· Successfully developed and rolled out brand launch
· Developed and rolled out a successful trade press and media relations launch campaign
· Led team to establish full control over supply-chain logistics
· Developed, designed and launched website
· Initiated the formation of a new PLC holding company.
· Significantly bolstered the Group’s capital base by initiating 2 share placings totaling £14.5 million
· Managed the Group launch onto the AIM market.
· Achieved final corporate restructuring with Group sale in December 1999. Sole responsibility for co-ordination of all negotiation and documentation with corporate advisers, lawyers and accountants.
· Initiated and implemented creation of new claims’ handling company to enhance group’s profits by leveraging assets. During first year claims handling increased by 30% to approximately 35,000 per year.
· Business to consumer sales and marketing of the Torch Holdings group, the underwriting syndicate and its products. New product and brand development.
· Customer relationship management. Initiated and conducted on-going programme of communication and liaison with shareholders and investment analysts.
· Successfully maintained customer retention rates in period of intense competition.


Languages

German

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