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Marketing Communications Strategic Consultant

Marketing Communications Strategic Consultant

Work Experience

KPMG

Marketing Director, Global M&C Intranet
(Amsterdam, The Netherlands)
Develop process and content strategy for KPMG’s first global marketing and communications intranet and launch to global network. Work with technology developers and content owners to create and populate site. Maintain and continually enhance functionality and robust, value-added content.

Marketing Director, Global Markets
(Amsterdam, The Netherlands)
Set marketing strategy and direction for KPMG global lines of business and top 100 global clients. Create global industry-focused processes, infrastructure, and priorities integral to globalisation process. Integrate multiple channel planning and execution of global industry thought leadership. Create global identity and collateral system for all global KPMG-focused industries.

Director, International Marketing Communications
(Amsterdam, The Netherlands)
Provide counsel to newly appointed consulting, assurance, and tax global managing partners on internal and external marketing communications strategies and implementation in support of KPMG’s globalisation initiative. Created global communications strategies, infrastructure planning processes, recruitment priorities, and internal communications change initiatives for Europe/Middle East/Africa region.

National Marketing Director, Financial Services Knowledge Management
(Montvale, NJ)
Create strategy and positioning for new vertically-focused knowledge management tools delivered through internet broadcast technology. Orchestrate launch of The KPMG Banking Insider in May 1998, followed by The KPMG Insurance Insider in September 1998. Implement national strategy across multiple media channels including internet, print collateral, public and media relations, conferences, direct mail, and print advertising.

National Marketing Director, Business Process Solutions SM
(Montvale, NJ)
Launched this outsourcing business, with a goal to create a $300-$500 million revenue stream in 3-5 years. Created market brand, positioning, and strategy for its introduction as KPMG’s fourth core service in May 1996. Implemented strategy across multiple media channels including internet, print collateral, public relations, conferences, and print advertising. Conducted primary research into process management market and leveraged results to generate awareness and create strong positioning, resulting in KPMG’s recognition as a thought leader in business process.

Marketing/Communications Director, Intl. Management Consulting
(Montvale, NJ)
Created and managed global management consulting marketing/communications infrastructure and network. Worked closely with global team leaders to develop marketing strategy for regional services roll-outs. Liaised with global technology group to design and implement global electronic knowledge management system to leverage global resources, provide a universal data repository, and enhance world-wide internal communications and knowledge sharing.

International Headquarters Marketing/Communications Manager
(Amsterdam, The Netherlands)
Seconded to the marketing group within KPMG international headquarters. Created a marketing/ communications plan linked to KPMG’s international management consulting strategy, Project Globe; wrote and edited KPMG eastern European publications and the 1994 international partners’ conference daily communiqué.

National Communications Manager
(Montvale, NJ)
Created and edited KPMG’s first nationally-distributed electronic newsletter, InfoTrack. Led task force to develop communications strategy and plan for KPMG retirees and alumni. Wrote and edited award-winning KPMG national internal newsletter and retired partner and alumni newsletters.

National Director of Marketing/Communications, Public Utilities Practice
(St. Petersburg, FL)
Member of national leadership team for the public utilities industry practice. Developed and launched national marketing and communications strategies. Responsible for internal and external communications and marketing support including development of marketing plans, implementation of identity initiatives, and development of national public relations strategies.

Director of Marketing Services, North Florida Business Unit
(St. Petersburg, FL)
Overall responsibility for marketing services including public, media, and national award-winning community relations programs; publications; practice development; event co-ordination; proposal writing and editing; and strategic planning.


Pepper-Smith Communications

Marketing Communications Consultant
(Vancouver, B.C.)
Consultant to leading corporations and organisations including University of British Columbia and Columbia Computing Associates in areas encompassing marketing, communications, advertising, presentations, and media relations.

Raymond James & Associates, Inc.

Assistant Vice President, Marketing Services
(St. Petersburg, FL)
Created and implemented national marketing and communications campaigns for this national investment firm, its parent, and affiliated companies.

Financial Writer, Marketing Services
Created retail marketing communications strategies and developed marketing materials including advertisements, audio spots, videos, brochures, direct mail, and sales letters. Reviewed marketing materials for NASD/SEC compliance.



Education

Bachelor of Arts with honours, Mass Communications, University of South Florida, Tampa, 1983

Harvard Business School Certificates in Negotiation and Managing Internal Conflict.

Skills

Established track record in:

• Project Management
• International Business
• Strategic Business Planning
• Change Management
• Corporate Communications
• Vendor Management
• Technology Savvy
• Business-to-Business Marketing
• Media Relations
• Brand Management
• Internal Communications
• Services Marketing



Languages

Native English speaker, working knowledge of Dutch

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