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Marketing Director

Marketing Director

Work Experience

DIRECTOR OF MARKETING (August 1999 - 2006)

Four Seasons Hotel Gresham Palace Budapest, Budapest, Hungary (September 2002 – 2006)

Four Seasons Hotel Caracas, Caracas, Venezuela
(August 1999 – September 2002)

Started in both Hotels in the pre-opening office of the Hotel
• Positioned in both cities the first luxury Hotel in the main feeder markets as well as in the local market through a well established and carried out Marketing Plan
• Recruited, trained and lead Sales, Catering, Public Relations and Reservations team (15 employees, including 9 Managers)
• Wrote and executed marketing pre-opening Plan and critical path (room rate structure, budget, marketing collateral, photo shoot, press campaign and direct sales and marketing efforts)
• Responsible for Marketing Plan and budget of the Hotel
• Responsible for Direct Sales efforts, Public Relations and Marketing strategies in main feeder markets (U.S.A. and EU) for the Wholesale, Corporate, Group (Corporate and Incentive) and Leisure segments
• Hotel achieved in Budapest in the first year of operation a result of: 2.0 RGI, 2.3 ARI and 0.9 MPI


EXECUTIVE DIRECTOR (September 1994 – March 1999)
Venezuelan Dutch Chamber of Commerce, Caracas, Venezuela

CONSULTANT (1994)
Caterair International Venezuela, C.A., Caracas, Venezuela

SALES MANAGER (1993)
Amsterdam Hilton, Amsterdam, the Netherlands

SALES MANAGER (1991 – 1993)
Hilton International, Washington Vista Hotel, Washington, DC, U.S.A.

SALES EXECUTIVE (1989 – 1991)
Hilton International Venezuela, Caracas, Venezuela



Education

HIGHER HOTEL MANAGEMENT GRADUATE
Hotel School of Lausanne, Lausanne, Switzerland (1989)


Skills

Pro-active, team player, excellent computer skills, excellent cross cultural communication skills, creative.

Languages

Fluent in Dutch (native), English, Spanish, French and German

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