Flex Manager

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Sales and management professional

Sales and management professional

Work Experience

Sonas Innovation Owned business July 01 – present

Consultancy specialising in business direction arising from opportunities presented by fundamental technological change
Sonas Innovation - Immediately profitable and thriving consultancy practice

Established business following presentation of opportunity by established contacts
Selling the Digital Hub concept to innovative ‘digital’ companies
Securing funding for telecommunications projects Advising Government policy on broadband economic gap

SerCom Solutions General Manager eBusiness Unit Nov 00 – July 01
An entrepreneurial business unit in an established supply chain management company
Successfully managed start-up aggressively targeting new opportunities
Established and drove sales process to build deal flow
Instigated direct targeting of new audience at corporate level
Built relationships with key target clients
Devised new value model for clients and associated role for organisation
Created dynamic team committed to delivery of commercial objectives
Developed solutions with enterprise and inter-organisational systems

Esat (now BT owned) New Business and Ventures Manager Apr – Oct 00
A dynamic company driven by the markets and competitive imperatives

Win big ticket accounts and enter strategic partnerships
Successful targeting of vertical sectors including financial
Reviewed investment opportunities in Internet businesses
Built partnerships with media and other companies

Portal Business Manager Oct 99 – Apr 00
Full P&L responsibility for consumer portal serving Irish internet users
Increased revenue by 500%, through effective motivation of sales team
Managed introduction of sales and marketing strategy
Managed diverse talents within team to deliver on objectives
Instilled commercial awareness and focus appropriate to actual market sizeLaunched business portal targeting indirect MRO procurement
Developed business unit within Esat from concept through planning to execution
Formulated process for selection and negotiated partnership with supplier
Established sales strategy
Successful market launch

PostGEM/Ireland OnLine Business and Product Development Manager July – Oct 99
Rapid progression to senior management in an innovative organisation

Led integration of Esat and PostGEM ecommerce business at time of acquisition
Integrated IOL and Esat New Media teams
Put forward partnership proposition to web design and development companies
Partnered with consultancy houses leveraging in-house strong technical capability

Department of Public Enterprise Government Advisor July 98 – July 99
Invited for secondment allowing for a unique perspective on the telecommunications and ebusiness sector

Chaired the International Connectivity Project to deliver lower cost international broadband
Negotiated an innovative deal worth $80m with a global telecommunications player
Influenced key players from diverse parts of the Government for a co-ordinated approach
Structured selection process allowing for dynamism and flexibility within constraints
Participated on Advisory Committee for Telecommunications
Provided Irish perspective to international heavy-hitting grouping
Recommended to allow for local loop unbundling, now on national agenda
Influenced Government agenda
Input on transactions such as Eircom IPO, Cablink acquisition
Unique multi-stakeholder perspective on PostGEM/IOL acquisition
Played a key role in addressing national economic objectives
Worked with the IDA to attract the next generation of growth companies to Ireland
Advised on market structure, regulatory provision and competition generation
Advised on legislation such as digital signatures and infrastructure sharing
Contributed to rationale behind distribution of development funding
Co-ordinated event for the digital signing of the Ireland-US communique on ecommerce

PostGEM Infonet Manager Dec 95 – July 98
General responsibility for mission critical international data communications services to large multinationals
Responsibility for accounts of strategic and financial importance
Managed and drove bid processes for new business
Managed large accounts consisting primarily of large multinationals
Focussed on providing innovative customer solutionsInterfaced between international organisation and other affiliates
Received award on contribution to the organisation
Successfully built an influential contact network throughout the organisation

PostGEM Communications Engineer Aug 93 – Dec 95
Broad scope for development of technical skills and commercial competence in a dynamic environment
Pre and post sales responsibility in the exploding data communications / internet market
Became trusted resource in sales activity for innovative customer solutions
Absolute customer focus: achieved glowing feedback from customer surveys Displayed technical competence in role with core engineering requirements
Upgraded the largest national data network to cater for higher speed applications
Advised major switch manufacturers on design issues
Acquired comprehensive knowledge of communications from desktop to the backbone


MBA 1st class honours - thesis on value delivered from interorganisational systems in the IT supply chain
(McKinsey, Intel, Dell, Iona, etc participants)
Top European Business School

BEng(Elect) leading engineering school

Top 0.5% academically


English, Spanish, French, some German
Dutch for rapid improvement where required

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