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Marketing & Communicatie specialist

Marketing & Communicatie specialist

Work Experience

EXECUTIVE SUMMARY

Bachelor degree in International business and marketing. More than 15 years of marketing, product development & communication experience in an international HQ environment. Excellent organisational, time and project management skills. Positive, flexible and diplomatic working style.


PROFESSIONAL EXPERIENCE

2012 – June 2014: Corporate Communications and Marketing Director – P3 (Prague)

P3 is a specialist investor, developer and asset manager of warehouse properties. Headquartered in Prague and active across Europe, P3’s asset base comprises 48 warehouses and a land bank with more than 586,000 m2 for potential development.

Position the P3 as one of the leading platforms in their sector and increase brand value in order to optimize the company’s profile for an Initial Public Offering (IPO)

• Overall responsibility for planning, developing and executing marketing and business development programmes across Europe
• Lead the strategic planning, development and execution of corporate PR programmes
• Initiated group marketing campaigns, publicity and trade events in order to drive sales
• Build relationships with external parties (agents, occupiers, investors, stakeholders)

Achieved results

• Redefined the new message that differentiates P3 and implemented a refreshed website, support materials and tradeshow presentations
• Implemented an external communication campaign that increased business value and raised the company’s brand and reputation in the media and the market
• Developed the communications strategy, messaging and materials for the acquisition of P3 by private equity investors TPG and Ivanhoé Cambridge
• Reported to the CEO


2007 – 2011: VP Head of Marketing & Communications Europe – ProLogis (Amsterdam)

ProLogis is the world’s largest owner, manager and developer of industrial real estate, with operations in 81 markets across North America, Europe and Asia. The company has $26.7 billion of assets owned.

Direct and execute strategic marketing programs, including brand management, advertising and marketing communications

• Responsible for the planning, development and implementation of marketing strategies, marketing communications, and public relations activities
• Lead and developed regional teams and agencies
• Managed the annual marketing budget (€5 million)
• Reported directly to the President Europe


Achieved Results

• Negotiated corporate and local PR agency contracts and demonstrated and aligned a consistent series of messages via a structured PR campaign that raised ProLogis’ profile in the media and supported key initiatives
• Developed and implemented pan-European and local marketing campaigns, which resulted in improved brand recognition among existing and new customers
• Established a centralized European database and CRM programme


2003 – 2006: Marketing Manager Distributors/ Key Accounts – Valvoline Europe (Barendrecht)

Valvoline, a division of Ashland Inc., serves more than 100 countries worldwide and is a leading marketer, distributor and producer of quality branded automotive and industrial products and services. Products include automotive lubricants, automotive chemicals and cooling system products.

Responsible for innovative and advanced strategic marketing work in European distributor markets

• Identified new opportunities via the development of new markets, distribution channels, products and brands
• Drove the sales planning, accommodated unplanned opportunities and reviewed the overall activities of distributors
• Worked actively with international distributors and focused on activities that influenced key opinion leaders in the market.
• Managed regional distributors, internal Marketing Services department and external agencies

Achieved Results

• Implemented a distributor partner programme across 16 countries to align strategic and operational objectives of both Valvoline and distributors
• Established and implemented business plans with selected A-distributor countries
• Acted as a project leader in the development and launch of a European training programme to educate all distributor employees on products and technological developments


2002 – 2003: Product Manager Chemicals - Valvoline Europe

European role to grow the product beyond the current market limitations through new product development and brand positioning

• Defined new business opportunities, assessed their viability and introduced new product concepts in Europe that contributed to the profitability of the unit
• Defined the product portfolio and market segments and developed recommendations for product rationalisation
• Drove branding on an international basis; identifying existing markets with growth potential and increased awareness with a communications strategy.


Achieved Results

• Ensured the presence of Valvoline products at large retailers because of the repositioning of the product group, new packaging and presentation of the marketing plan
• Achieved a 20% increase in sales through a series of targeted trade marketing activities


 
2000 – 2002: Marketing Manager Europe, Middle East & Africa – Skyjack Europe (Mijdrecht)

Skyjack Europe, European HQ of Skyjack Inc.; manufacturer of scissor lift work platforms

Charged with producing the strategic plan to drive significant sales growth. Responsibility for all pricing, positioning and new product development

• Analysed industry growth, trends and competition, interpreted the potential impact on and recommended appropriate strategies
• Ensured that the supply of product matched consumer demand through long term, business relationships with targeted key customers
• Responsibility for the ongoing development of the existing product range; initiated and managed new product development to meet market opportunities
• Monitored and tracked sales; aligned the development and implementation of associated marketing initiatives, conducted various research programmes

Achieved Results

• Successfully wrote the business plan
• Started Hungarian production, which resulted in a 15% cut in costs in the first year
• Developed new products with a projected sales value of circa € 8 million

1995 – 2000: Assistant Marketing & Sales Manager Europe – Topcon (Capelle a/d IJssel)

European headquarters of Topcon Corporation, a Japanese Multinational company which is a world leader in the manufacture of optical and electronic instruments for medical, ophthalmic, surveying, Construction and machine control applications.

Make the Topcon European sales force and products a competitive advantage and point of differentiation

• Responsible for the launch and promotion of new products
• Developed strategies and delivered programmes which included all external, internal and media communications
• Managed and organized the annual events (sales meetings, trade shows, conferences)
• Assisted in identifying new product and market combinations

Achieved Results

• Successfully launched multiple new products
• Implemented new website, advertising and sales collateral
• Contributed actively to the establishment of a separate business unit, which has grown to 20 persons with € 25 million turnover and 35% market share within 5 years


EDUCATIONAL BACKGROUND:

1994 – 1995: NIMA-B Business Marketing at Business School Rotterdam
1990 – 1994: International Business and Languages (Economisch Linguïstisch) at Business School Rotterdam (bachelor degree)


OTHER RELEVANT FACTS:

• Experienced in working with Microsoft applications such as Word, Excel and Powerpoint
• Completed Miller Heiman Strategic Selling course
• Languages: Dutch (fluent), English (fluent), German (conversational) and French (reading capability)
• References are available upon request

Education

EDUCATIONAL BACKGROUND:

1994 – 1995: NIMA-B Business Marketing at Business School Rotterdam
1990 – 1994: International Business and Languages (Economisch Linguïstisch) at Business School Rotterdam (bachelor degree)

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