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Marketing/ sales manager

Marketing/ sales manager

Work Experience

Jan 2013- Entrepreneur
Oct 2014 Developed a business plan, product and case for an online affiliate marketing portal to promote sustainable fashion.

Sept 2009- Head of Sales, LexisNexis Benelux (subsidiary of Reed Elsevier), Amsterdam
Dec 2012 As Head of Sales, I was responsible for revenue and accounts in the Benelux. I developed and executed the sales strategy and tactics. I led a team of 11 people: 7 Account Managers, 3 Client Development Managers and 1 Sales Solutions Consultant. I worked closely with product management, solutions development and marketing, to ensure we developed the right products for specific customers and the key target markets; Government, Education, Corporates and Professional services. We maintained the business without revenue loss in a period of decline.

Sept 2007 - Manager International Online Services, LexisNexis South Africa, Sandton
Sept 2009 Set up a new business line, launching online information services to the South African & African market, including:
- Recruited & managed a team of 3 employees
- Launched and managed the business line including strategy, profit & loss, sales, marketing, product, content licensing, finance, customer support and back office.

Jan. 2006- Group Marketing Director, LexisNexis Europe & Africa, Amsterdam
Aug 2007 LexisNexis (LN), one of the four divisions of the Reed Elsevier group, provides online Legal, News and Business information services to mainly corporate customers.
Main achievements:
- Management team member and led team of 4; 2 Marketing, 1 License& 1 Product Manager.
- Developed the strategy, marketing, content and product management plan, planning & budget for LN Benelux and Indirect Sales in Europe, Middle East and Africa (EMEA)
- Launched branding for European News & Business Europe organisation
- Introduced product management
- Re-energized content licensing/ acquisition & management of publisher relations.

April 2005- Manager Marketing, LexisNexis Europe & Africa, Amsterdam
Dec. 2005 Main achievements:
- Management team member and managed a team of 2 employees
- Developed and implemented a new branding, marketing, communications & distribution strategy & plan with measurable results for LN Benelux & International Indirect Sales including totally revised look& feel.

Sept. 2004- Business Development Advisor Mali, Free Energy Foundation (FEF), Bamako
Feb. 2005 FEF aims to develop the market for solar energy in developing countries to increase the access of rural households to solar energy for their electricity need.
Main achievements:
- Developed business development strategies based on field research & actor analysis
- Created a network of strategic partners to support business development strategies.

Jun. 2003- Strategic Marketing Manager, Xantic (former KPN Station 12, now Inmarsat), The Hague
Aug. 2004 Xantic is one of the world’s leading providers of Inmarsat and Iridium satellite communication services to customers in remote places, at sea or on land.
Main achievements:
- Developed strategy for new mobile market segments incl. strategic partnerships
- Developed business cases for new product/market combinations with financials
- Initiated phase out of lagging products based on analysis of current& future trading
- Set up and structured market intelligence for the whole business unit

May 2002- Manager Product Management, Xantic, The Hague
May 2003 Main achievements:
- Successfully managed a team consisting of 2 employees
- Developed new business-to-business marketing strategy for satellite communication services for Governmental and Non-Governmental Organizations in EMEA.

Oct. 2000- International Product Manager, Xantic, The Hague
April 2002 Main achievements:
- Launched new network services for Ministries of Foreign Affairs& Defence based on own business case.
- Closed and implemented competitive purchasing contracts with main suppliers; Nortel Dasa Satcom, Hughes Networks Services, KPN Corporate Networks.
- Repositioned business line and phased out legacy products
- Developed& implemented product management with P&L responsibility.

May 1999- International Sales Support Manager, KPN Station 12/Xantic, The Hague
Sept. 2000 I started in this function as part of KPN’s program for high-potentials.
Main achievements:
- Acquisition of Austrian Ministry of Foreign Affairs
- Extension of contracts with Royal Netherlands Army & UNDP

Jun. 1998- Intermediary, Randstad Uitzendbureau, Utrecht
April 1999 Intermediary managing temporary staffing and permanent placing.

Education

2002-2003 NIMA C (Netherlands Institute of Marketing); Strategic marketing management
at MBA level, SRM. Diploma: Yes, in 2003
2001 NIMA B, Business-to-business marketing management, SRM. Diploma: Yes, in 2001
2000 NIMA A, Basic marketing management course, SRM. Diploma: Yes, in 2000
1994- 1998 Economic Geography, Faculty of Spatial Science & Area Planning, Utrecht University. Specialisation: Transport & logistics. Supplementary course: Sustainable
1992- 1994 Propaedeuse Human Geography, Utrecht University, the Netherlands. Diploma: Yes, 1994
1986- 1992 Atheneum-A (pre-University education), Lorentz Lyceum, Eindhoven, the Netherlands .
Diploma: Yes, 1992

Skills

Sales, Business development, Marketing, and Product Management and Development, business-to-business marketing, marketing communications, green-fielding, developing and executing growth strategies, commercial due diligence, restructuring and building teams.

Languages

Nederlands/moedertaal, Engels/vloeiend, Frans/ basis.

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