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business development

business development

Work Experience

Masterfoods N.V. Belgium 2003 – now


„Brand Manager - Snackfoods Belgium – Sint-Stevens-Woluwe 2003 – now

·Reporting to the Snackfoods Marketing Director Belgium
·Execution of the international brand strategy, adaptation of this strategy to local market needs and implementation of marketing plan and communication plan for the consumer brands M&M’s, Maltesers, Celebrations, above as well as below the line for the Belgian market (grocery and out-of-home).
·Responsible for product range and -profitability.


Vamix N.V., daughter company of Vandemoortele N.V. 1992 – 2003


„Purchasing Manager Traded Goods – Lipids & Dough Division, Izegem 2003

·Reporting to the Group Purchasing Director.
·Preparing & structuring of the purchasing management of traded goods in function of the commercial strategy.
·Selecting, negotiating and purchasing at suppliers in Western Europe.
·Quality management, price setting and logistic organisation in cooperation with internal services.


„International Product Manager – Bakery Products Division, Gent 1999 - 2003

·Reporting to the Business Development Director.
·Briefing & follow up of market research in function of market studies & investment projects.
·Translating of market & (new) product needs towards R&D/Production and project follow up.
·Product management: selecting the range- & product positioning per country.
·Integrating & centralising of West – European countries in the marketing strategy.
·Preparing & implementing the international divisional communication strategy.


„Key Account Manager - Belgium – Vandemoortele Professional, Gent 1997 - 1999

·Reporting to the Commercial Director Benelux.
·Defining & implementing the sales strategy to key customers in Benelux, being bakery in retail (central offices of F1, F2, F3 retailers), ready-meal producers, and restaurant chains.
·Product development & marketing for tailor made products & concepts in bake off retail.
·Functional coaching of 4 representatives in the retail & croissanterie segment.
·Realising yearly turnover growth of over 30 %.


„Market Manager - Bakery – Vandemoortele Professional, Gent 1992 - 1996

·Reporting to the Commercial Director Benelux.
·Defining of market strategy by analysing & evaluating the market needs & competition.
·Pricing, promotion, product development & project coordination, communication, budgeting.
·Development and realisation of own bi-monthly magazine (6500 copies).
·Sales support: promotions, sales arguments, incentives for wholesales, fairs & open doors.
·Managing & coaching of the marketing secretaries (3), technical advisors (4) and junior marketer.



Traineeships abroad

- Texcom Inc. - North Carolina, USA : Export company for jeans industry 1990 - 1991
- Cofica SA. – Paris, France : Financing of car loans 1989 - 1990


Education

Commercial Engineer

Skills

FMCG and BtB brand and product management ; key-account management btb ; business development

Languages

4-lingual Dutch-Fr-Eng-Ge ; basics Spanish and Italian

Other

Experience with MS Office applications, internet, outlook, lotus notes

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