Flex Manager

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brand and communications manager

brand and communications manager

Werkervaring interimmanager

Professional Experience
Ogilvy Group Nederland (Advertising), Amsterdam
Head of Strategy departement
· Direct report to CEO Ogilvy Group
· Tasked with reorganization of strategy unit
· Developed and implemented unit strategy
· Incorporated unit into the group structure
· Provide strategies for brand-, promotion and 1-to-1 clients
· Introduced academic research projects in co-development with Universities
· Won € 3mln NS (Dutch Railway) pitch (June 2003) on strategic proposals
· Published ‘Senior Citizens Marketing’ (research based book)
· Developed a research based positioning model for senior citizens
. Publishing ‘Ogilvy & TNS/NIPO study on Brand drivers of effective CRM (Work in Progress)

EffectiveBrands (Interactive Marketing Agency), Amsterdam, New York
Strategy Consultant
· Development, planning and guidance for (Global) brand strategies in FMCG / B2B / Utility, e.g.:
· Essent - Repositioning strategy for a major Dutch energy provider
· Developed a value adding strategy to strengthen Essents position outside the energy market, which was at risk of becoming a commodity market.
· Management and stakeholder buy in programme
· Full client responsibility
· Organon - Global introduction + roll out of ring shaped hormonal contraceptive
· Acted as Global Brand Managers during planning of Brand strategy and Communication
· Organised and managed international advertising agency selection
· Developed and produced comprehensive global brand manual
· Responsible for Innovation, Communications (knowledge areas ) and HRM.

Razorfish (Internet Consultancy), Amsterdam, The Netherlands
Business Strategist
· Development of (digital a/o mobile) business strategies for EU companies
· 1:1 marketing & CRM programmes; digital branding & communication
· National and International New Business Development

PPGH/JWT (consumer advertising), Amsterdam, The Netherlands
Senior Copywriter
· Communication strategy and creative concepts for major consumer brands
· Marketing Communication audits and recommendations
· Brand strategies and reviews
· Multi year client ownerships: full responsibility for agency output on client portfolio.

Euro/RSCG (business to business advertising) Amstelveen, The Netherlands
Senior Copywriter
· Communication strategies and concepts aimed at international B2B DMU’s.
· OTC and Rx brand strategy and communication concepts, GP and Specialists.
· Development of story lines and concepts for pharma detailing material

RealTimeBranding (RTB) Waalre, The Netherlands
Free Lance Consultant Strategy Workshops (ongoing projects)
· Development of strategy defining workshop programmes
· Guidance and facilitation of stakeholder workshop sessions

Clockwork (Internet Consultancy), Amsterdam, The Netherlands
Free Lance consultant Business Strategy (single project)
· Business and Technology feasiblity study for Wireless Business Application
· Investment & partnering recommendation, revenue projection, ROI

Professional Achievements
· Initiated ‘The Global Voter.org’: as only the USA and the World Opinion matter these days, this site gives non-USA citizens the opportunity to express their preference in the presidential elections.
· Privately initiated, funded and implemented NLG 3mio charitative (Donor Card) campaign
. Published ‘Vergrijzen of Verzilveren’ on Senior Citizen Marketing
· Won € 3 mio NS Pitch June 2003
· 2 * Nominated ADCN Award (industry standard for ost creative campaign)
· 2 * Awarded EFFIE (industry standard for most effective advertising campaign)
· 2 * Nominated EUROBEST (European Creative Award).
· Awarded Best Dutch Junior Advertising Creative (1993).

Opleiding interimmanager

NYENRODE UNIVERSITY – Breukelen, The Netherlands
International Master of Business Administration. Completion date September 2000. (For information on Nyenrode MBA,
UNIVERSITY OF AMSTERDAM – Amsterdam, The Netherlands
Master of Science – Medicine (drs)

UNIVERSITY OF AMSTERDAM – Amsterdam, The Netherlands
Philosophy of Science, Non Degree Program

Consultancy interimmanagement a.i. kerncompetenties

Brand Communications strategy & implementation
. Creative concept development
. Brand positioning, architecture and innovation
. Market research planning
. Advertising agency selection and pitch management
. Agency briefing and relationship management

Talenkennis interimmanager

. Dutch
. English
. German


The combination of both creative and business experience helps to generate commercial solutions that actually work.

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